Fit & Wash
The Lucy is a classic cutoff short with a frayed hem and a flexible, high-recovery fit that will always keep its shape.
Snowcap is a super soft solid white denim with raw hem, tonal stitching and black hardware.
Fabric
Fabric Detail: 36% tencel, 62%cotton, 2% lycra
Sustainability
Each jean is an example of state-of-the-art denim production, as we continually strive to raise the bar, not only for ourselves, but for the denim industry at large.
WaterConservation
This jean uses less than 10 gallons of water. Five minutes of showering is about 12 gallons.
Eco-Friendly Fibers
We use certified cotton and/or fibers derived from post-consumer waste.
Ozone and Laser
We use waterless Ozone and Laser technologies to create your favorite denim effects.
Efficient Processes
This jean uses less than 1.00 kWh of energy. A regular 60w lightbulb uses this much energy in about 16 hours.
Vertical Supply Chain
More accountability and transparency. Less miles traveled to make your jeans.
